Wake upon minerals,

Daily
mineral
drink
AM + NOX
two-step
system
Two sticks, one glass of water, a whole day in balance.
Why two sticks000 %

Most supplements are sold as more. More energy, more focus, more of everything at once. We think the body keeps a simpler clock. It needs a few minerals in the morning to get going, and a few in the evening to let go. So we made two sticks, one glass, and a routine you can keep for years without thinking about it.

amnox · written in the studio kitchen, 07:10
The amnox glass at 06:00
06:00
The amnox glass at 07:00
07:10AM
The amnox glass at 08:00
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The amnox glass at 09:00
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The amnox glass at 10:00
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The amnox glass at 11:00
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The amnox glass at 12:00
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The amnox glass at 13:00
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The amnox glass at 14:00
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The amnox glass at 15:00
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The amnox glass at 16:00
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The amnox glass at 17:00
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The amnox glass at 18:00
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The amnox glass at 19:00
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The amnox glass at 20:00
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The amnox glass at 21:00
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The amnox glass at 22:00
22:40NOX
The amnox glass at 23:00
23:00
The amnox glass at 00:00
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The amnox glass at 01:00
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The amnox glass at 02:00
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The amnox glass at 03:00
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The amnox glass at 04:00
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The amnox glass at 05:00
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A day, in one glass

Two sticks, placed where your body actually needs them.

06:00 · Wake
You woke up a little dry.
Eight hours without a drink, and you lose water just by breathing. Start with a full glass.
2 sticks
24 hours
0 g sugar
The two formulas

One for getting going. One for letting go.

Nothing overlaps. Each stick carries what that half of the day asks for, at a dose you can take every day.

Inside the NOX stick
Mg(C2H4NO2)2
MAGNESIUM BISGLYCINATE · IN EVERY NOX STICK
01 · The mineral
Magnesium on its own is a little blunt.
Cheap forms like oxide are poorly absorbed and are known for upsetting the stomach.
Per stick, per day

Small numbers, on purpose.

0g
Sugar in either stick
Sweetened with a little stevia leaf, nothing else.
0s
To dissolve in cold water
Stir once. No fizz, no grit at the bottom.
0mg
Magnesium across a day
120 mg citrate at breakfast, 300 mg glycinate at night.
0kcal
Per morning stick
About the same as a slice of lemon.
Bubbles rising through apricot mineral water, close up
AM · 07:10 · 250 mlMacro, 1:1
Four flavours, two sticks
AM · 01

Blood Orange

  • Bright
  • A little bitter at the edge
  • Like squeezing half an orange into cold water
Shop Blood Orange · $26
amnox Blood Orange carton and stick
Blood Orange, the fruit

Close up.

Hover to pause
07:12 · bubbles lift the last of the powder
07:12 · bubbles lift the last of the powder
07:10 · 5.8 g of AM, before water
07:10 · 5.8 g of AM, before water
The carton: fourteen sticks, plastic-free
The carton: fourteen sticks, plastic-free
22:42 · NOX, still clearing
22:42 · NOX, still clearing
Blood orange, the only garnish we allow
Blood orange, the only garnish we allow
22:40 · 6.2 g of NOX, before water
22:40 · 6.2 g of NOX, before water

Stories · six routines, six clocks

The routine bends around real days.

All six stories

Tomás Reyes
19:40 startAM + NOX
“My morning is everyone else's evening. The sticks don't care what time it is.”
Tomás Reyes
Theatre nurse, night rota
Hanne Olsen
04:10 startAM
“By six I've lifted forty kilos of dough. The AM stick goes in before the ovens do.”
Hanne Olsen
Baker
Maya Okafor
05:30 startAM + NOX
“On long days I take the second AM stick at the halfway hut. NOX is how I get my legs back.”
Maya Okafor
Ultra runner

Whatever the day asks of you, there's a stick for that half of it.

Lab notes

What we claim, and what we don't.

Every sentence on our cartons is one the EU allows. Where the science is still early, we say so here instead of on the box.

This is one of the health claims the European Commission authorises for magnesium, for products that provide at least 15% of the reference intake per serving. Both sticks clear that bar.

Also authorised. It's why we split it across the day: the body doesn't store magnesium for long, and a steady intake beats one big dose.

The AM stick carries 200 mg, about 10% of the reference intake. Most of your potassium should still come from food, and bananas are cheaper than we are.

80 mg is 100% of the reference intake. Yuzu Ginger swaps it for 5 mg of zinc, which carries its own authorised claims.

Small human studies are encouraging, but there is no authorised claim, so we don't make one. We include 1 g because it is gentle and it carries the magnesium.

Tart cherry is in NOX for its flavour. The research on it is early and mixed, and we would rather tell you that than print it on the box.

Prices

Start with the pair. Keep the one you'd miss.

AM box: 14 morning sticks

AM box

14 morning sticks
$22.10$26every 4 weeks
  • Blood orange or yuzu ginger
  • Two weeks at one a day
  • Magnesium, potassium, sodium, C
Start subscription
The Pair: 14 AM + 14 NOX sticks

The Pair

Most chosen
14 AM + 14 NOX sticks
$40.80$48every 4 weeks
  • The full day, morning and night
  • Flavours can differ per box
  • Free shipping, always
Start subscription
NOX box: 14 evening sticks

NOX box

14 evening sticks
$22.10$26every 4 weeks
  • Blackcurrant or tart cherry
  • Two weeks at one a night
  • Magnesium glycinate, glycine
Start subscription

Skip or cancel from your account at any time. Free shipping on The Pair and on every subscription.

Questions

Asked in the first week, mostly.

Yes, that's the idea. AM with breakfast, NOX about an hour before bed. Together they stay well inside the daily upper limits for every ingredient.

Magnesium can interact with some antibiotics and osteoporosis drugs. If you take anything regularly, ask your pharmacist first. We'd rather lose a sale.

Not the way a sleeping pill does. It helps you settle. It won't stop you waking up if the baby cries or the alarm goes.

Every four weeks we send one AM box and one NOX box. Skip a month, swap flavours or cancel from your account at any time, with no email to write.

Water is half the routine. A stick dissolves in five seconds, and a glass of water is a habit you already have.

Yes. No gelatine, no dairy and no animal-derived flavours, in either stick.

A small amount of stevia leaf extract. No sugar, no sucralose and no sugar alcohols.

Across the US, UK and EU, in plastic-free cartons. Orders placed before 2 pm leave the same day.

It's 07:10 where you are · AM time. One stick before the coffee.

Start tomorrow at 07:10.

Shop the pair · $48
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