Journal · one piece a month

Notes on water,salt and sleep.

Short, plain-English pieces on the science behind the routine, including the parts we're not sure about.

Hydration

How much water do you actually lose overnight?

Less than you think, more than you replace. Why the first glass of the day matters more than the eighth.

5 min read

Read the article →

Everything we’ve written so far.

6 min readNOX

Salt isn't the enemy in the morning

Minerals

7 min readNOX

Why we split magnesium across the day

Formulation

5 min readNOX

What heat does to a training day

Training

6 min readNOX

Reading the back of a supplement box

Labels

4 min readNOX

Blood orange season, and why it's our AM flavour

Flavour

Why we write000 %

Supplement marketing is mostly adjectives. We would rather show our working: the dose, the form, the evidence, and the parts we are still not sure about. The journal is where we do that, one plain-English piece a month, with our sources at the bottom.

amnox journal · published on the first Sunday

Close up.

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07:12 · bubbles lift the last of the powder

The carton: fourteen sticks, plastic-free

Lab notes

The short version of every article.

This is one of the health claims the European Commission authorises for magnesium, for products that provide at least 15% of the reference intake per serving. Both sticks clear that bar.

Also authorised. It's why we split it across the day: the body doesn't store magnesium for long, and a steady intake beats one big dose.

The AM stick carries 200 mg, about 10% of the reference intake. Most of your potassium should still come from food, and bananas are cheaper than we are.

80 mg is 100% of the reference intake. Yuzu Ginger swaps it for 5 mg of zinc, which carries its own authorised claims.

Small human studies are encouraging, but there is no authorised claim, so we don't make one. We include 1 g because it is gentle and it carries the magnesium.

Tart cherry is in NOX for its flavour. The research on it is early and mixed, and we would rather tell you that than print it on the box.

Notes on water,salt and sleep.

How much water do you actually lose overnight?

Everything we’ve written so far.

Close up.

The short version of every article.

EU authorised claimMagnesium contributes to a reduction of tiredness and fatigue.

EU authorised claimMagnesium contributes to normal functioning of the nervous system.

EU authorised claimPotassium contributes to normal muscle function.

EU authorised claimVitamin C contributes to the reduction of tiredness and fatigue.

Not claimedGlycine helps you sleep.

Not claimedTart cherry helps you sleep.